As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use. And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again. manipulative and misleading when the systems build aim primarily and. The first few screenshots for all those games on Google Play (as well as all Playrix adverts) show puzzle games where you have to make choices in order to save the characters or progress in the game. This included an estimated in-game advertising market of EUR 23 million (e.g. ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. All Playrix ads (Gardenscapes, Homescapes, Township, Fishdom) are clearly not the ones that show the actual game. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. Game Theory singled out the mobile game Gardenscapes, whose misleading ads were banned in the UK last year.The game is essentially Candy Crush with some light town-building elements thrown in. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA). Contact FDAs Office of Prescription Drug Promotion (OPDP) about prescription drug ads you believe violate the law by being false, misleading, or lacking in 'fair balance'.
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